Speaking for at least 35 state attorneys general, the National Association of Attorneys General complains that the new policy violates consumers' privacy by sharing personal information across Google's services without providing an explicit "opt in" or a meaningful "opt out" option. NAAG sent a letter to Google's Chief Executive Officer, Larry Paige, requesting a sit down. The NAAG letter states, in part:
Everyone seems to know the difference between posting content on sites like Google+ and YouTube and having their deepest darkest searches tracked. In the former context, the user usually intends for the content to be discovered. For example, we here at this blog wish our Clarkston Legal video on YouTube had more than 45 views in two years; my son thinks that's lame.
In the latter context, on the other hand, folks are sometimes embarrassed by what pops-up in the form of advertisements that the mighty and all-powerful web spider has determined to be relevant to a particular individual. Such ads are displayed based on the aggregated content and personal information collected by the service provider.
This chapter just lets us know that privacy law is a fast-growing area of law that will take on increasing significance. Stay tuned for the flow of developments as the lawsuits start to pile-up.