This Thursday, I will be presenting in Seattle, WA to a group of lawyers from around the country on the topic of social media.  Not considering myself an expert in the field, I was surprised to get the invitation to join an esteemed panel.

Here's the catch; the good folks at Avvo.com, a website designed to interface consumers of legal [and health care] services with the providers of those services, wanted a panel made of practicing attorneys; not just the usual "social media marketing" consultants.

Lawyers are not just dabbling in social media these days.  For most, getting connected and developing a robust electronic profile is now a "catch-up" exercise.

So I will be addressing conference attendees on how, as a busy practicing attorney, I have utilized social media in my law practice.  Along with the other panelists from around the country, I will be sharing my experience with utilizing social media to get our law firm message out to our target  audience.

Thanks, in part, to the followers of this blog, I can point to sustained search results placing us near the top of hyper-local searches for legal services in Northern Oakland County.

As a preview to this presentation, I was interviewed by Colin O'Keefe [from the Seattle area] of LXBN TV.  Here is a link to Colin's interview.

www.clarkstonlegal.com

info@clarkstonlegal.com

On Friday, I presented on the topic of social media in the family law context to 500 Michigan lawyers attending ICLE's 10th Annual Family Law Institute at the Inn at St. John's in Plymouth, MI.

Part of the presentation dealt with the national and local "influencers" in the area of social media and the law; particularly family law.  Some of the more dynamic profiles of attorneys utilizing the social media were  profiled and discussed.

Lawyers are utilizing sites like Google+, YouTube, Linked In and Facebook to promote their content, expertise and profile.  Law-related sites such as JD Supra, Nolo, and Avvo were also profiled.

The second half of the presentation touched on issues of privacy and the expectation of privacy, or lack thereof.  The top social media sites referenced above install pieces of tracking software onto users computers.  The WSJ shined a bright light on this practice in its 2010 series, "What They Know".

Forensic recovery of electronically stored information (ESI) was one of the areas of primary focus.  Many divorce clients now present with information obtained through a violation of the spouse's privacy rights; the attorney must not accept such evidence.

Other clients destroy evidence or illegally scrub electronic information in transit with key-stroke programs such as the "evidence eliminator" which boasts that not even the FBI could recover scrubbed data.

One focus on whether evidence of bad conduct that may be relevant, or critical, to a custody dispute, is the source of the information.  ESI on a "family" computer has no expectation of privacy and is thus admissible in the family court.

Finally, the presentation surveyed recent litigation and case law arising from evidentiary disputes in family courts.  Some of the cases involved sexting, other cases involved cyber-bullying.

In all, it was a successful presentation made to an interested group of attorneys looking to put it all together in the social media context.

www.clarkstonlegal.com

info@clarkstonlegal.com